Rupert Murdoch's Failing Attempts to Control the Internet Reformation
(The Daily Bell) -- by Anthony Wile --
Rupert Murdoch lost nearly his entire investment in MySpace the other day when he sold the failing social network to musician and actor Justin Timberlake and an ad agency he backs for some US$30 million. This was a good deal less than the US$500 million-plus Murdoch paid for it.
Why did Murdoch make such a bad investment? Because he hoped to use the network as a vehicle from which he could disseminate news. He wanted to make MySpace into a mechanism to deliver current-events content. When it didn't work out – and he must have known that fairly soon – he obviously lost interest. And as his interest waned, so did MySpace.
This speaks to Murdoch's desperation – and mainstream media's generally. In a digital world, he is willing to burn US$500 million simply to confirm that a social network is not a news delivery system. I could have told him that for a much lower fee.
This also shows us the importance of news to the powers-that-be. The Anglosphere elites – for whom Murdoch evidently and obviously works – are determined (thus far without much success) to find a way to protect their failing information franchise.
Nothing in the past 300 years or so, while the elites have advanced their one-world-order, has been so devastating to their plans as the Internet and the rise of the alternative media driven Internet Reformation. It has poisoned the chalice and befouled the well; it has unbalanced the clarity of the concoction and clouded it with truth. A bitter brew ... for them!
Western power elites will do ANYTHING to reclaim their news franchise. When one looks at 20th century media development one is struck by its massive size and strategic composition. Every part of Western 20th century media worked seamlessly together. The whole idea was to create an increasingly militarized society that would accept global government as part of the natural order of things.
Hollywood delivered messages of violence and fear; the magazines and newspapers rehashed the same sorts of information and television – that unique, talking box – broadcast alarm and resolution-of-the same 24-hours a day.
There was no escape from it. If the world was not in death throes, that's only because the wise men clustered at the top of the West's painstakingly created authoritarian systems were saving the world on a real-time basis.
It is news dissemination that the power elite craves. Everything else is just a backdrop. The entertainment, the talk shows, the game shows, these were all merely the wrapper supporting the main act. Everything in Western media in the 20th century led up to the News Program. And the talking heads providing the "news" were glorified as great intellects worthy of the most arduous approbation.
Walter Cronkite, a febrile and shallow socialist, was the "most trusted man in news." Dan Rather, a compulsive self-aggrandizer, was a countrified, attack-dog. These individuals did nothing but read the news; but they were revered. Today, things have changed. Mainstream news ... very little. As a delivery mechanism of mind control it is failing. In fact, every part of the intricate system is failing.
In order to build a new world order, people must be either frightened or enticed into cooperating. It is a great deal easier to scare people than to bribe them, less costly too. But when the delivery mechanism fails, when people begin to tune it out as they have in the 21st century, then the message is muddled and gradually grows more insignificant.
Murdoch's properties are supposed to provide the conservative half of a worldwide Hegelian dialectic. He's been funded by Western elites to provide this vision because if one is to move society toward global governance, a conversation is necessary. Thesis, antithesis ... synthesis. Murdoch provides the antithesis, with relish.
As a major facilitator of the one-world conspiracy, Murdoch is tasked with taming the Internet Reformation. It must be brought under control and the Internet made to work on behalf of a larger world order.
One can watch him writhe, these days. We've compared him to Hamlet, especially a few years ago when he really seemed at a loss and began to lash out while mumbling to himself. He bought MySpace and ruined it like a petulant child when it didn't perform as planned. When he began MySpace had nearly 75 million users. It now has less than 35 million...
...The competition between the elites and the middle class was fully joined with the advent of the Gutenberg Press. This marked a fundamental shift in human history from what we can tell, defining history as a race between technology and elite mind control. The confrontation has only sharpened in the Internet era.
We may be at the early stages of a great Internet-inspired Reformation. The initial Reformation gave rise to fundamental shifts in society 500 years ago and redefined the relationship between peasantry and the elites of the day. It also kicked off a series of low-level, pan-European wars.
If one studies the Gutenberg Press and its impacts, one can see plenty of parallels between what is occurring now and what occurred then. At the time, the elites struggled to advance their control and maintain what they had already achieved. But it seems to me they lost control, despite the wars, at least temporarily, and now they are losing control again. For those in tune with what is happening, the 21st century may eventually prove a fine time to be alive and working.
At some point, the confluence of modern free-market thinking may force the powers-that-be to take a step back. Murdoch's struggles are not made up. One only has to look at them over the past ten years to see a concretization of the theoretical proposals we've been presenting.
These issues are real. They may have great ramifications as the Internet Reformation rolls on, affecting everything from investments to lifestyle choices. In fact, I'd argue the impact is already a powerful one, even though people may not realize just what is occurring. Murdoch believes that he can regain control of the message with social networks, paywalls and dedicated content. He will likely go to his deathbed (he is not a young man) believing this...MORE...LINK
Old Man Murdoch and his mainstream media ilk's totalitarian information control agenda are being buried by the Internet